Do you want to optimize processes in the field of sustainability and keep an overview of your activities with ESG software? We share with you the know-how and experiences from over 700 ESG software matchings and provide guidance in vendor selection.
MarTech sets the pulse of marketing. Join us in the heart chamber of new digital communication and learn everything you need to know about marketing technology to use it successfully for yourself and your company. The comprehensive MarTech guide from Matchilla.
Data, as we all know, is the foundation of successful marketing. But the more complex the technological infrastructure becomes, the harder it is to use the same up-to-date data basis everywhere. This is where data integration tools provide the solution.
Marketing without a MarTech stack no longer exists—period. So it’s time to focus on this topic and ask how a MarTech stack can be defined.
With a little help from my MarTech consultant: In today’s modern marketing landscape, with thousands of software and tool providers, companies can hardly do without MarTech consulting anymore. But who is best suited to answer your questions about the technologies to use and your martech stack?
Influencer marketing is only successful these days with MarTech. The right software optimises research, collaboration and analysis for you.
Want better conversion rates? Conversion optimization platforms (COPs) help you deliver highly personalized customer experiences to your target audience at every touchpoint—and successfully convert leads. You can find everything you need to know about a COP here.
A clean solution instead of crumbling cookies? Third-party cookies have so far been important data sources for targeted marketing activities, but their future is uncertain. An alternative for marketers is data clean rooms. What’s behind them is what we’ll show you in this article.
Not a “nice to have,” not mere window dressing, but central to future viability: there’s a reason diversity and inclusion sit high on many companies’ priority lists. All the better, then, that technological advancement is making progress here as well.
