MRM software
Marketing resource management software wanted for a large retail chain
Matching process status: Active · Budget: > €100,000 p.a.
Initial situation and use case
We are facing the challenge of establishing software that will allow us to standardize and professionalize our current marketing and media planning. Traditionally, we have been working with a mix ranging from complex Excel layouts to a visual representation of an annual and monthly plan in a PowerPoint presentation. This approach is highly error-prone and requires constant manual correction.
We plan our activities across content, topics, channel-specific aspects, as well as timeframes (at least 12 months). Currently, individual departments use planning or tracking tools as standalone solutions. Accordingly, our desire to use a shared system is strong—so that we can present activities more transparently and measure KPIs at leadership level.
Building on the selection of a new marketing resource management system, we can also imagine restructuring our digital assets as part of this process. If further optimizations to our tech stack arise in the course of this matching, we look forward to value-adding suggestions.
About us: We come from brick-and-mortar retail (> 300 stores) and have been expanding our e-commerce activities for years. Our customers encounter our campaigns on TV, owned media, and in print all the way to TikTok and YouTube—so essentially across all available channels. In e-commerce, you’ll find us among the top 100 players in Germany.
Project information
Industry:
Brick-and-mortar retail and e-commerce
Project start:
Q3
Budget:
> €100,000 p.a.
Project budget type:
annually
City/Region:
nationwide in Germany
Specifications for the MRM software
Server requirements:
Cloud
Use of the MRM:
The primary benefit of the new system is marketing and campaign planning. What is required from us is the mapping of date, channel, format, and image and video material. Optionally desired are a search function and filtering by either the date of the live period or by channel, mapping of target groups, multiple visual views per click depending on the overview needed, what is live or what is planned.
Sections to follow later:
Budget planning (budgets and media spend)
Work and resource management (team collaboration, managing service providers)
Digital asset management
Brand management
Interfaces:
APIs for our existing marketing tech stack are an advantage (more information during the specification phase)
Number of users:
approx. 300 employees
Privacy / Server location:
Compliance with our very strict data protection guidelines is an absolute prerequisite. The provider must operate its servers in Germany or Europe in compliance with data protection regulations.
Languages:
Multilingualism desired
MRM offer details
Components:
General product presentation
References (see below)
Prices incl. an initial classification according to our specifications
Test access to assess usability
Exemplary roadmap for implementation
Privacy policies
References:
We are interested in your customers from retail/e-commerce as best-practice examples as well as reference projects with customers who faced similar MRM challenges
The matching process for this match request
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