How do I find the ideal MRM provider for my marketing?
You need about 5 minutes to complete the free MRM MatchAssistant and thus come a giant step closer to your new Marketing Resource Management platform. After reviewing the results, you decide for yourself which MRM provider you move forward with into further discussions or a trial phase. A small, personal investment that will be very valuable for you later in the process and in the project itself. #LetsMatch
How MRM matching works on Matchilla
Step 1: MatchAssistant*
With the individual assistant, you define the relevant specifications for your software search.
* This is where we are at the moment
Step 2: MRM research
Your matching request is matched via an algorithm in our database, and suitable providers are invited to take part in a matching.
Step 3: MRM matching
The curated offers end up in your matchboard and you select the providers that are right for you for further screening.
Matching of MRM platforms – providers, market overview and comparison
Are you looking for software that helps you make your marketing more efficient and centrally manage all of your marketing resources? MRM software (Marketing Resource Management) is a comprehensive solution that enables you to pursue various goals: better collaboration and workflows within the team, more effective campaign management, time savings through asset management, consistent brand management, and better performance monitoring of marketing campaigns.
How to start your search for the right MRM software provider
MRM software offers many different functions and possibilities for your entire marketing operation. First, you need to decide what you want to achieve with the software and where your greatest need currently lies:
Planning & budgeting of campaigns
Central management of digital assets (DAM)
Execution & project management of campaigns
Coordination of the team & workflows
Content management & content creation
Analysis & tracking of campaigns
Most MRM providers cover a large part of the range. However, some solutions that fall under the label “Marketing Resource Management” focus only on a specific area. In addition, there is related software such as DAM platforms or marketing automation platforms.
After that, it’s about your team: the software must, of course, fit your employees and the team structure exactly. How many people will ultimately work together on the MRM platform? Is there collaboration across areas and departments? Which systems are you currently working with, and what is the employees’ MarTech know-how?
These questions will help you choose the right MRM software
When searching for the right provider, as so often, it comes down to various factors. Planning and orchestrating marketing campaigns is a complex task. Accordingly, a software’s feature set can be extensive.
The Matchilla team regularly screens software providers in this area and derives the most important criteria from this, which should be discussed and defined before making a selection. A selection of questions you should ask yourselves:
Are you already using an MRM software? If so, are you unhappy with your current one?
Which languages does the user interface need to be available in?
Do you need a mobile app?
Would you like to use the software for your Digital Asset Management (DAM)?
Would you like to use the software to analyze your marketing activities?
If you have already taken a closer look at the features of an MRM software: Which functions are minimum requirements? (Budgeting & forecasting, marketing calendar, social media integrations, lead generation & management, task management, approval and review management, progress tracking, display ad management, video creation/editing, image editing, etc.)
Approximately how many employees will be working with the software?
Which channels would you like to use the software for?
In which region do the software’s servers need to be located?
Do you need onboarding and personal support services?
Would you like to implement the project with an agency?
Would you like to collaborate with external service providers in the software?
Roughly when would you like to start using the software?
What monthly budget range have you planned?
Ideally, which existing systems do you need an interface for? (e.g., CMS, newsletter, etc.)
Which German or European MRM providers are there?
For data protection or support reasons, would you like to choose a European or German provider? There are very good and large European software companies for Marketing Resource Management. If you select Europe or Germany in our MatchASSISTANT, you will receive a matching accordingly.
How do I find the right MRM software provider for us?
Simply use Matchilla’s free and non-binding MatchASSISTANT, which you can find at the top of this page. Our database includes only the relevant providers, which are compared against your criteria and matched. This service not only helps you choose the right tool, but is also perfect preparation for your future work with the MRM software.
Give it a try—we’re looking forward to matching together! #LetsMatch
Questions about matching or your MRM search?
Would you prefer to talk to us directly? Absolutely! Feel free to contact us at [email protected] and 0221 – 292 5676-0. Or use the contact form:
With a unique combination of data, technology, and personal expertise, Matchilla brings transparency to the market for you and simplifies your provider selection.