No-code? Low-code? Citizen developers? You can find out what these terms are all about and why they will be crucial to the success not only of your MarTech stack but of your marketing in general in the years ahead here.
Corporate Social Responsibility (CSR) and sustainability management pose new tasks and requirements for companies. The legal framework for preparing reports requires the use of CSR software in order to set up the processes optimally.
Suite or not suite, that is the question here. When building a MarTech stack, the challenge quickly arises: Do I go with the all-in-one solution (aka suite) with many functions under one roof, or do I prefer to use individual tools (aka best of breed) and combine them?
Is SalesTech the new MarTech? We might not go that far, but there’s no longer any way around various technologies in sales either. Find out which software is used for what and how MarTech and SalesTech optimize marketing and sales alignment.
Without MarTech, there’s no marketing. That’s the reality today. To optimize your marketing, you therefore need to continuously optimize your MarTech stack—and ideally do so together with a competent partner. Here you’ll learn everything you need to know about MarTech agencies.
Who are you—and if so, how many? One of the key questions for personalized, modern multi-channel marketing. Identity resolution software enables you to create a unified, holistic view of the customer.
He or she wields the baton in front of the marketing orchestra and makes sure all team members handle the MarTech instruments correctly. That’s a nice image for the demanding job of a Head of Marketing Operations, isn’t it? But who has what it takes to be a MOPster?
Content marketing software – what is that even supposed to be? Many tools with a wide variety of functions, features, and use cases fall into this category. But which tools do you need for your communication, when, and for what purpose? This is where we finally shed some light on the subject!
MarTech architect and bridge-builder between marketing and IT: Here you can read what responsibilities a Head or Director of Marketing Technology has and what skills he/she should bring to the table – and why more and more companies are filling this position to build complex software structures. Definitely a job with a future!
