Data for the win: You’ve decided to implement a CDP? That was the first important step. Now there are five key steps to properly integrate a Customer Data Platform in depth and unlock the software’s full potential. Let’s go!
Why is it so hard to properly organize your own MarTech stack? So you can avoid the typical fails from the start, you’ll find a no-do list here—we’ve collected the biggest mistakes so you don’t have to make them anymore!
Does the thought of searching for a content marketing agency make you break out in a cold sweat? Don’t worry—we’ll show you how to filter out the right partners and find fellow travelers for your content marketing journey.
Pimp Your MarTech: Do you want to really optimize and expand your MarTech stack? Then you should consider putting together a MarTech development team. We’ll give you some tips for your search: the pros and cons of in-house, outsourcing, and specialized partners.
Data is the fuel for almost all MarTech solutions. That’s why it needs to be as “clean” as possible and of the highest quality. But that’s where the challenges begin. Read more here about how to improve data quality in your MarTech stack for the long term!
Finally, the time has come again: you get to test a new marketing software! So that you don’t overlook any key points and can make the test phase truly effective, we’ve put together a detailed list of questions for you about the provider, support, and technical details.
Do you finally want to manage your large volumes of customer data cleanly and use it effectively for your marketing? A CDP is almost indispensable for successful, personalized marketing. Find out what the most important functions of a CDP are, what benefits the platform offers, and which questions you should ask when choosing one.
Break out of the content hamster wheel: In this article, you’ll learn which tools and software solutions can help you speed up and optimize the entire content production cycle—from ideation and planning to content creation and workflows through to distribution and analysis. Finally, faster content marketing!
Account Based Marketing (ABM) is one of the biggest trends in B2B marketing – and rightly so! Here you’ll learn what advantages this approach offers, which MarTech solutions are available, when you need ABM software, and how to find the right one for your company.
