A tool for all your tools: sounds strange at first, but it’s quite useful. We’ve summarized how a Digital Adoption Platform helps you implement new technologies—and thus supports your digital transformation—and how to find the right DAP for you.
For a long time, there were only a few ways to use WhatsApp software for your own marketing. This has changed thanks to various new tools and API interfaces from Meta, and numerous interaction options with customers can now be implemented: Welcome to your guide to tools & software for WhatsApp.
A critical look into the future is, of course, essential when it comes to business goals. Just as important is taking that same look at your marketing technologies: Which tools are we actually using how—and where isn’t it running smoothly? We’ll give you tips for your MarTech audit.
Do you feel like your MarTech stack has taken on a life of its own? That it has become so complex that hardly anyone can tell anymore which tools really make sense and which are just sitting there unused? We help you consolidate your stack!
No crystal ball is needed for this prediction: in the near future, MarTech management will play a decisive role in the success or failure of marketing. In his second guest article, Markus Zirkel from Blickle Dir presents three visions of how we can (better) manage technologies.
One of the big mysteries you need to crack as a marketer is: Which of the many touchpoints along the customer journey ultimately led to the purchase? Marketing attribution software knows. And we’ll show you how to find the right solution – knowledge is power!
Are you looking for influencers who impress not with selfies on the beach, but with expertise in your industry? Who might know more about filtration systems than Insta filters? Then log in to LinkedIn and use this guide to research B2B influencers.
Is there a dedicated responsibility for MarTech in your marketing department? Do your various marketing technologies mesh together like gears? If not, then in this guest article by Markus Zirkel (Blickle) you’ll get 10 tips on how to become a MarTech expert in your B2B company and get your MarTech stack running like a Swiss watch.
With the multitude of MarTech solutions in companies, things quickly become confusing: another tool, another license, another upgrade—the costs are (usually) clear, but where’s the benefit? So what is MarTech ROI? With MarTech solutions, it’s not that easy to measure.
