How do you establish a MarTech unit within a corporate? Maximilian Steudel tackles this challenging task as MarTech & Digital Engagement Lead at Dr. Oetker. That makes him the ideal interview partner for us, and you can look forward to MarTech insights straight from the field!
Who in the company should be responsible for the MarTech stack? Which marketing technology has the greatest impact? We spoke with Alexander Ewig, SVP Marketing & Sales at AIDA, about the technologization of marketing and choosing the right systems.
As Global Head of Marketing Smart Mobility at Continental, Henryk Börngen works closely with the topic of MarTech. So it’s time to talk with him about challenges, his “marketing engine,” and the new responsibilities of CMOs.
