B2B Marketing
Looking for a Learning Management System (LMS) for internal company training
Offer deadline: 31 May · Status: Active · Budget: tbd
Offer deadline: 31 May
Status: Active
Budget: tbd
Offer deadline: 31 May · Status: Active · Budget: tbd
Offer deadline: 31 May
Status: Active
Budget: tbd
We are a manufacturing company in the furniture industry. Sales are carried out exclusively through our dealers. These include both the large furniture stores and smaller specialist retailers.
As our product has a certain level of complexity, the sales staff must be trained comprehensively. The sales manual for salespeople comprises approx. 900 (!) pages. Therefore, we already operate an in-house academy for training.
These training sessions take place both as in-person events (1–4 days per year) and as webinars. As part of the training, there are various training modules.
The processes for seminar planning are largely manual and generally not synchronized: seminar planning takes place in Excel and in a calendar, and seminar participants are invited manually by email. The entire process is therefore very time-consuming, and statistics and analyses are not available at the push of a button.
We are therefore looking for an e-learning solution with which we can optimize seminar organization. The planning and invitation process are the focus. In addition, learners should receive digital certificates for completed training courses and be rewarded for frequent use of the learning platform (a kind of loyalty program).
In the longer term, we would like to extend the training to installers.
Industry:
B2B
Project start
immediately
Budget:
tbd
project-based, ongoing
Objective:
Internal: process optimization and streamlining (currently everything via email; very manual)
Learning group:
Dealer salespeople (initially)
Dealer installers (to be added later)
Number of planned users:
Internal: 70 (field sales)
External: 1,500 (in 12 months) up to 10,000 in the long term
Multilingual content:
German
English
French (expansion stage)
Dutch (expansion stage)
Devices:
Desktop/Browser
Responsive
Mobile App (expansion stage)
Content format mix:
Videos
PDFs
Texts
Images
Onboarding:
on your own in-house or by the provider
Support:
Project manager by phone
Server requirements:
SaaS (Cloud)
Server location:
Germany or Europe
Data protection:
GDPR-compliant
Interfaces (APIs):
Yes, a CRM is available (in-house development); contains data from sales reps that is required in the LMS
Import/export of learning data:
Processing web-based trainings (WBT) in SCORM format is nice to have
Integration:
A Zoom/Teams invitation should be sent directly from the tool.
Gamification:
Important, in the form of a loyalty program: points; status (e.g., “Silver”, “Gold”) → incentivization
Certificates:
Sales reps already receive them physically today; provide digitally after webinar participation (automated)
Knowledge tests / quiz:
Nice to have
Reports and statistics:
History and important KPIs are a must, both for learners and admins, e.g.: how many trainings per year, which trainings, demographic / sociodemographic characteristics as a filter option
Reviews:
Yes, an evaluation should take place after the seminar / webinar
Knowledge sharing:
Chat with the academy (higher prio)
Chat with other users (nice to have)
Forum (nice to have)
Additional features:
Registration
Group management
Seminar management
User management
Role management
Email sending (invitations to mandatory courses, seminar reminders, etc.)
FAQ
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