Content Marketing
Looking for content production (video and podcast) in the lifestyle sector
Offer deadline: 30 April · Status: Matched · Budget: > €100,000
Offer deadline: 30 April
Status: Matched
Budget: > 100.000 €
Matching process
Starting situation and use case
Dear content pros,
we are a German e-commerce company with our own stores and over 20,000 products, some of which we have developed ourselves. As an owner-managed mid-sized company with revenue of over €150 million, we are number 1 in Europe in our industry in the mail-order segment.
Content is one of the most important tools in customer communication for our target group and, of course, for our marketing. And that’s where you come in: We’re looking for an agency/a production team that sees itself as hands-on, independent, a bit crazy, open, creative, agile, bold, and proactive.
Are you up for a shared growth path in the long term? Perfect—then you know that the content produced has to contribute to our marketing KPIs and, ultimately, to e-commerce.
Content Requirements
With this project, we would like to restructure our video and audio content creation and, ideally, also the overall concept with you in the long term. Performance needs to be optimized, as already indicated in the attributes. Currently, we run several recurring formats (video series) as well as a podcast. Ideally, you have already produced similar content and can bring along a studio environment and suggestions for filming locations.
In this project phase, your skills therefore lie in creating target-group-oriented content that engages. For a long-term collaboration, know-how in social media channels and/or expertise and a network in influencer marketing are welcome.
With this match request, we ask you for an initial brief introduction to your agency as well as references (preferably with links) to your projects.
After reviewing the information, we will invite around three to five agencies to further develop our requirements and for a personal meeting.
Match information
Industry:
B2C – E-Commerce – Lifestyle
Project start:
Cooperation start June
Budget:
> €100,000
Project budget type:
annually
City/Region:
Berlin (or NRW)
Content specifications
General:
Our current audio & video content should be put to the test by you; benchmarking and recommendations should be made proactively.
The exact scope, the specific content requirements, and the opportunity to submit a creative concept including quoted prices will be provided in a briefing during the proposal phase.
Content Creation:
Creating creative concepts for podcast & video formats for our content marketing magazine (owned media)
Production of audio + video content (e.g., long-term content series)
Publishing: weekly (production can be done in blocks)
Production start: from June
Tasks:
Production of video content series
Production of podcast formats
Concept development and benchmarking of the current formats and strategy
Editorial planning in coordination with us
Requirements for participation
Languages:
German
English (in perspective – project phase 2, the same requirement also applies to content production)
Locations:
Germany, preferably Berlin
Alternatively NRW
Components:
Brief introduction of the agency
References in the lifestyle, FMCG and entertainment industries
Examples of video content production (series formats welcome)
Examples of podcast formats
Number of employees, team composition, agency focus areas, location(s)
And an emotion-evoking letter on why we can’t get around you for this project
The matching process for this request is
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Match me if you can!