How does the matching work?
Matching on Matchilla is free of charge, non-binding and anonymous as part of the match request – after the matching, you decide for yourself which provider you want to continue talks with or start a trial phase with to kick off your social media monitoring. No sales calls, no automation!
Social Media Monitoring – Providers and comparison
If you have already dealt with social media monitoring, you know the value and opportunities it offers for your social media activities, market research, marketing and thus even for overall company management.
Automated media screening filters out how people talk about your brand and products. It analyzes trends and innovations to further develop your products with this feedback in a market-oriented way or to monitor competitors. In short, social media monitoring can continuously “listen” to relevant topics, trends and influencers in the market (keyword: social listening).
When it comes to the question of which software or tool you should use to enter this important segment, we are happy to provide answers and support you through our matching.
Which specifications are decisive for social media monitoring software?
The Matchilla team regularly screens the market of tool and software providers in the social media monitoring space and derives the most important criteria that need to be discussed and defined before selecting software. Many questions are obvious:
What range of functions must the monitoring software have?
Which interfaces/APIs to existing systems are required?
How many and which media are monitored?
What budget is available?
How important is data protection?
How strong are the team’s tool skills?
Where should/must an agency provide support?
Which KPIs define a ROI for the software?
The criteria can be categorized as either product- or project-related. By far the greatest time investment is comparing the features of the individual systems and prioritizing the features for your initiative.
How do I find the most relevant social media monitoring tool for us?
There are two approaches via Matchilla. With the “Quick” ASSISTANT, which is freely available on this page, a few suitable providers from the more than 120 social media monitoring providers in our database already emerge that are matched with your criteria. Building on that, the optional “Deep Dive” ASSISTANT can query and analyze your specifications in significantly greater granularity. This service not only helps you make a purchasing decision, but is also perfect preparation for conversations with the potential partners for your new social media monitoring solution.
Give it a try—we look forward to matching with you!