How do I find the ideal influencer marketing software provider?
Start the matching based on your criteria free of charge, without obligation and, as part of your match request, anonymously via our match assistant – after reviewing the results, you decide for yourselves which influencer software provider you want to enter further discussions with or move into a trial phase. Save yourselves sales calls, automation emails, and time with provider matching on Matchilla! #LetsMatch
Influencer marketing software – providers, market overview and comparison
Do you want to optimize your influencer marketing and are looking for suitable software providers? As in all MarTech areas, the influencer software market is also growing strongly. According to our research, there are around 200 tool and software providers – which doesn’t make it easy for you to find exactly the right partner.
However, all influencer platforms can be categorized into four different categories that address different points in influencer marketing: influencer research, influencer relations, campaign management, and influencer analytics. In addition, there are providers that offer larger influencer marketing suites. These cover several functions at the same time. So at a certain point you have to decide: do you choose different individual solutions or an all-in-one solution?
Would you first like to get general information about the possibilities of influencer software? Read the MatchZINE article Influencer software 📱 Which tools do I need for my influencer marketing?
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How to start your search for the right providers
First, you should assess your status quo: What works well in influencer marketing and in working with influencers? What should be optimized? Are you simply not finding the relevant influencers? Are there problems in the collaboration? Or maybe you want to start with influencer marketing in the first place?
After that, you can filter which category of tools you need or which software you should switch to. If you haven’t done influencer marketing yet, influencer research is the focus. If collaboration is a stumbling block, you probably need a solution for influencer relations. If you don’t even know what influencer marketing brings you, an analytics tool is at the top of the priority list. If campaigns aren’t running to your satisfaction, a campaign management tool is a must-have.
Then you start looking for the specific software. Here we support you above with our MatchASSISTANT.
These are the questions you should ask yourselves when looking for influencer marketing software
The Matchilla team regularly screens software providers in this field and derives the most important criteria that should be discussed and defined before making a selection. A selection of the questions you should ask yourselves:
What do you mainly want to use the software for? Influencer research and mapping, influencer relations, campaign management or influencer analytics
Does the software have to be GDPR-compliant?
In which languages should the user interface be available?
Are statistics important to you?
If you have already looked more closely at the functions of influencer marketing software, which functions do you absolutely need? E.g., real-time analytics, social media monitoring, e-commerce integration, email marketing, workflow management, content management, segmentation of influencers, etc.
On which platforms do you run influencer marketing or want to run your influencer marketing in the future?
What type of influencers do you work with, or would you like to work with?
Will multiple people in the company use the software? Do you need user management?
Are you specifically looking for German or European providers?
Where should the servers be located? (Germany, Europe?)
Do you need extensive support services?
Would you like to receive personal consulting from the provider?
Would you like to implement the project with an agency?
By when should the software be integrated?
What monthly budget range do you want to stay within?
Which existing systems do you need an interface to? (CRM, social media tools, etc.)
Which influencer marketing tools come from Germany or Europe?
For data protection or support reasons, would you like to choose a European or German provider? As with many MarTech solutions, the German and European market continues to grow and grow. If you select Europe or Germany in our MatchASSISTANT, you will receive a corresponding matching.
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How do I find the influencer marketing software provider that’s right for us?
Simply use Matchilla’s free and non-binding MatchASSISTANT, which you can find at the top of this page. In our database, you’ll only find the truly relevant providers that are matched with your criteria. This service not only helps you choose the right tool, but is also a perfect preparation for future work with the influencer marketing platform.
Give it a try—we’re looking forward to matching with you!