How do I find the ideal feedback solution?
It’s simple! Enter your individual search criteria for MatchAssistant “Customer Feedback Management”. Based on our database, we use this information to identify the most relevant providers for you individually.
Matching on Matchilla is free of charge and non-binding and, as part of your match request, anonymous – after reviewing the results, you decide for yourself which provider you want to continue discussions with or start a trial phase.
Customer feedback management tools & software – providers, market overview and comparison
Do you need practical, external input to further optimize your product? At the same time, do you want to increase customer retention? And should feedback management become more structured and be organized easily through software? Very good ideas—because there are now many technologies that help you leverage the resulting potential for your customer and product development. These are grouped under the umbrella term “customer feedback management tool”.
To be honest, the topic isn’t new, and according to our research there are more than 450 tool and software providers worldwide who claim to offer customer feedback management solutions. Have fun testing them all! That’s why we have clustered these tools according to various criteria, creating individual segments with around 20–30 providers each. More on this below.
How and for what purpose is a customer feedback management provider used?
The overarching internal goal should be to collect feedback from various sources—and above all, consistently. This gives you a holistic picture of the satisfaction (or dissatisfaction) of your customers. From this, you can derive optimizations and, above all, precise market requirements for your future product strategy. New features in online applications? With the right tool, you’ll know whether they are actually in demand. In the end, you build a product that meets demand—based on your customers’ wishes. A key advantage over your competitors.
The following categories fall under feedback management:
Customer Feedback Experience
Product Feedback
Voice-of-the-Customer (VoC)
Conversational Relationship
Enterprise Feedback Management
These 5 main categories are further subdivided. However, we’re happy to help in the later selection process if you fill out the MatchASSISTANT at the top of the page.
Which specifications are decisive for customer or product feedback software?
The Matchilla team regularly screens the software providers in this area and identifies the most important criteria that should be discussed and defined before making a selection. A selection of questions you should ask yourselves:
What do you mainly want to use the tool for? Idea management, surveys/voting, feedback analyses, or conversational relationship?
Does the tool need to be GDPR-compliant?
In which languages should the user interface be available?
Are statistics important to you?
If you have already looked more closely at the functions of a customer feedback management tool, which features do you absolutely need?
In which languages must the customer interface be displayed?
Do you want to use the tool only for customer feedback, or also for feedback from other stakeholders?
Are you specifically looking for German or European providers?
Will multiple people in the company be using the tool? Do you need user management?
Do you need extensive support services?
Would you like personal advice from the provider? Or would you like to directly match with a competent agency?
By when should the tool be integrated?
What monthly budget range have you planned?
Are there requirements for interfaces to other systems?
These and other questions are part of our MatchASSISTANT:
Which customer feedback tools come from Germany or Europe?
For anyone who wants to choose a European or German provider for data protection or support reasons: As with many SaaS solutions, there are also some rising stars in Europe in this segment. If you select Europe or even Germany in our MatchASSISTANT, you will receive a corresponding national matching.
How do I find the right customer feedback tool for us?
To do this, simply use Matchilla’s MatchASSISTANT, which is freely available on this page. Our database contains the truly relevant providers, who are matched to your criteria. This service not only helps you with the purchase decision, but is also a perfect preparation for your future work with the customer feedback management tool.
Give it a try—we look forward to matching with you!