How do I find the ideal consent solution?
Start the matching based on your criteria free of charge, with no obligation and, as part of your match request, via our MatchASSISTANT anonymously – after reviewing the results, you decide for yourselves which cookie consent vendor you want to continue talks with or enter a trial phase with. Save yourselves sales calls, automated emails, and time with vendor matching on Matchilla! #LetsMatch
Cookie consent tool & banner – vendors and comparison
By now it should be clear to everyone that a website needs a GDPR-compliant cookie banner. Since autumn, the first warning letters have been issued by companies specializing in this. So it’s time to address the topic in depth and, due to the ongoing changes in the legal framework, choose a flexible and secure cookie consent tool . At the same time, the tool should be easy to use and the banner should fit perfectly into your media.
Depending on how many media properties you want to cover and how many third-party cookies you have embedded, the simple “cookie banner” project can become a challenging task. Since cookies are (still) very important for the functionality and analysis of your website, you need to proceed as precisely as possible, invest the time in selecting a vendor, and think long term: Which cookie banner vendor fits our needs exactly?
We’re happy to provide answers to the question of which tool you will use to obtain cookie consent in the future, and we support you with our matching.
Which specifications are crucial for a cookie consent tool?
The Matchilla team regularly screens the list of tool vendors in the cookie consent banner space (based in Germany and/or Europe) and derives the most important criteria that need to be discussed and defined by you before making a selection. These are the questions you should ask yourself when choosing:
Do you operate websites/media outside of Europe?
How many websites need to be covered? Only actual domains count – no subdomains
How much time do you want to invest in setup and maintenance? (automatic cookie detection, automatic updating and scanning, etc.)
Are consent statistics important to you?
How granular do you want to manage cookies?
If you have already taken a closer look at the features of a cookie consent tool, which specific functions do you absolutely need? (A/B‑testing, content blocker, IAB TCF compliance, etc.)
Can I (easily) connect the software with the other marketing technology systems?
In which languages should the user interface be available?
How is the cookie banner integrated into your website? (which CMS do you use, is JavaScript integration possible, etc.)
Do you need a cookie consent tool not only for your websites but also for one or more mobile apps?
Should the consent tool be available as a white-label option?
How visually customizable should the cookie banner be?
In which languages does the cookie banner need to be displayed?
Where should the servers be located? (Germany, Europe?)
Would you like personal consulting from the vendor to increase the tool’s conversion rate?
By when does the tool need to be integrated?
What monthly budget range have you planned?
Are there requirements for interfaces to other systems?
The criteria relate to the product either in terms of functionalities or delivery/display. The biggest challenge is certainly finding the balance between legal certainty on the one hand and keeping implementation and maintenance effort as low as possible on the other. It’s perfect when continuous updates ensure you remain legally compliant at all times.