If you nod three times in a row, we might have the right technology for you: You want to improve customer engagement? You want to strengthen customer loyalty? And you want to present yourself as up to date? So: Are you ready for marketing with the help of POAP NFTs?
The hype is huge—too huge? Is the metaverse really the next big thing for content marketing? And if so, how does the content differ from previous platforms and channels? Read here for some tips and tricks on how to reach your target audience in this new world!
Who in the company should be responsible for the MarTech stack? Which marketing technology delivers the greatest impact? We spoke with Alexander Ewig, SVP Marketing & Sales at AIDA, about the technologization of marketing, the central role of automation, and selecting the right systems.
Show me the numbers! As a MarTech pro, you’re probably constantly thinking about when it’s time to bring some fresh air into your MarTech stack. Here you’ll find out how marketers in the MarTech motherland—the USA—upgrade their tech stack. Plenty of facts, plenty of insights.
After first-, second- and third-party data, there’s now zero-party data. Is the future of data collection knocking at the door? Here you’ll find out what zero-party data is, why it’s becoming more important, how to collect it, and why it resolves the dilemma between data protection and personalization.
Infinite expanses: Almost everyone agrees that something is coming for the marketing world. Disagreement begins with the question of what exactly that is: the metaverse. Here you’ll find out what opportunities virtual universes hold for marketers and which tools make sense for it. We’ll prepare you for MarTech in the metaverse.
Will we soon stop testing and instead optimize websites, ads, and landing pages in real time with the help of AI? Because the A/B testing so popular among marketers unfortunately has a few drawbacks that can be bypassed with the latest technology – a comparison.
Out of this tricky situation: The end of marketing with third-party cookies has been predicted for quite some time – now, for various reasons, it’s getting down to business. How can you conveniently get first-party data without cookies? Don’t worry: There are MarTech solutions for that, too!
