The PPWR (Packaging and Packaging Waste Regulation) requires companies to reconsider their standard packaging practices and presents them with some challenges. With our interactive PPWR Compliance Check, you can quickly determine which requirements apply to you and identify areas where you can take action in advance. This will allow you not only to meet the new regulations, but also to use them as an opportunity!
Do you want to optimize processes in the field of sustainability management and keep an overview of your activities with ESG software? We share our experience from more than 700 software matchings and provide a free vendor comparison.
This much is certain: in the future, your company will have to prepare a CSRD report—according to the ESRS reporting standards. To optimise your reporting and processes, you should use ESRS software. We provide you with an overview and help you choose a provider.
“Annnd action!” Will machines soon be the only ones saying these two magic words? One thing is clear: artificial intelligence is advancing rapidly toward professional video production. That’s why we’re giving you an update: what can AI video tools already do for your marketing today?
It’s probably the most important graphic for technology-savvy marketers in Germany and around the world: Scott Brinker’s MarTech Landscape. Now converted into an interactive map, you can easily filter by (German) providers. This gives you a quick overview of the MarTech Landscape Germany and the MarTech market in Germany.
The buzz around ChatGPT shows that AI writers are no longer a thing of the future, but ready for use in content production. In this status quo report, you’ll learn what such text tools can already do (and what they still can’t), and how you can use them for your content marketing.
Retail media is not an unfamiliar form of advertising. What’s new, however, is that more and more marketplaces are creating their own retail media programs and offerings. What lies behind the “retail media platforms” trend, and what does this development mean for the future of online advertising?
What will the MarTech landscape look like in 2023? We’ve compiled the latest trends for the year ahead for you, and we can already tell you one thing: There’s a lot coming our way!
Sellers have it tough—but so do buyers. Especially in B2B companies! So how do you make it easier for professional buyers to choose your brand? With buyer enablement. You can read here how to apply this sales strategy in practice.
